In a statement to the community on Wednesday, @doodles, announced that Doodles 2 will be moving to the Flow blockchain. The letter also provided information on the role of Dooplicators and Genesis Boxes in the new collection. This move to Flow was expected as the Doodles team has previous ties to Dapper Labs, the creators of Flow. The letter also gave a timeline for the launch of Doodles 2, which will include customizable attributes such as body, hair style, and emotion. Additionally, Doodles 2 can be equipped with wearables that come from Dooplicators and Genesis Boxes. The statement cited Flow’s “nonexistant gas fees” as a key factor in the decision to move to the blockchain. On January 31st, Doodles will launch the first step in the Doodles 2 product experience by activating Dooplicators, which will mint the first Doodles 2 wearables. A month later, Genesis Boxes will mint the second set of Doodles 2 wearables. Each set of wearables will unlock a “Doodles 2 Beta Pass” for future use, which will be needed to participate in the “Create Your Own Doodle” tool’s beta launch.
Doodles have cooled off and are hovering around 7 ETH $23,528.26 as of this post.
A letter to our community pic.twitter.com/M9kp0LK0Gq
— doodles (@doodles) January 25, 2023
Everything you need to know about the Doodles
Doodles is a collection of 10,000 profile picture (PFP) NFTs on the Ethereum blockchain, known for its pastel-colored palette and easily recognizable cartoon-like characters. The collection was created by Evan Keast, Scott Martin (Burnt Toast), and Jordan Castro (Poopie). Keast and Castro both have extensive experience in early web3 and NFT initiatives, having previously worked with Dapper Labs. Castro, in particular, was a product lead on Dapper Labs’ CryptoKitties project, an early ETH NFT that allowed users to breed and trade collections of cats. Martin, who is better known in web3 as Burnt Toast, had been creating “Doodle-like” art well before the official launch of the Doodles collection. Some of his earliest 1/1 works have sold for more than 15 ETH.
In addition to a strong founding team, Doodles has added tremendous executive and advisory support to its team since the project launched. Julian Holguin, a former Billboard executive, was hired in May 2022 to lead Doodles as acting CEO and help Doodles expand Doodles’ IP through music, gaming, and entertainment. Musical superstar Pharrell Williams joined Doodles in June 2022 as the Chief Brand Officer, and is working on producing a musical album in collaboration with Columbia Records entitled “Doodles Records: Volume 1.” Best known for co-founding Reddit, Alexis Ohanian has been a strong advocate for web3 and NFT projects, but perhaps none more than Doodles. Ohanian’s venture firm 776 led a $54 million fundraising round for Doodles that valued the brand at $704M.
Doodles launched its genesis NFT collection on Oct. 16, 2021, in two phases, first to an allowlist and then to the general public. Each Doodles NFT was minted for 0.123 ETH, approximately $475 on the mint day. Doodles NFT holders are provided a handful of benefits, including access to exclusive allowlists and community partnerships, free Doodles NFT claims, and the opportunity to vote on Doodlebank proposals.
The Doodlebank is a DAO (decentralized autonomous organization) that provides Doodles holders the opportunity to propose and vote on community initiatives, using a portion of funds set aside from the project treasury. The Doodlebank was initially funded with $5 million and has led to the creation of Noodles and Pukenzas, two notable derivate projects. Additional proposals can be found and voted on in the Doodles’ Discord.
Though the genesis collection is its most notable launch to date, the Doodles ecosystem has slowly but surely started to expand, with the ultimate goal of achieving mass adoption of the Doodles IP with “millions” of holders. Below we’ll walk through the (for now) disparate pieces of the Doodles’ ecosystem.
The first innovation in the Doodles ecosystem expansion was Space Doodles. Space Doodles is a non-dilutive companion project available to each genesis Doodles NFT holder. Unlike other NFT collections that had dropped companions that increased ecosystem supply, Doodles uniquely launched Space Doodles as a non-dilutive collection to keep the total supply at 10,000 NFTs. Instead of producing a separate NFT, holders merely “wrap” their original Doodle NFT, sending it into space amidst a spaceship of varying traits.
While a technical innovation and unique idea at implementation, the launch did create some initial confusion. Because of the popularity of other companion collections