- The events team will bring the next era of experiences, access, and utility to life for the VeeFriends community globally.
- With this expansion, VeeFriends continues to focus on its long-term mission of value creation for the community and holders of their NFTs.
- VeeFriends is building its IP across digital and physical spaces – and events will be an essential part of our DNA.
New York, NY – VeeFriends announced the expansion of operations today, with an events division bringing in new executives appointed to lead the mandate. Company Chairman Gary Vaynerchuk named Sivan Nadler and MyLinh Chau as Executive Vice Presidents to lead strategy and production for the VeeFriends’ experiences and events division. The events team will bring the next era of experiences, access, and utility to life for the VeeFriends community globally. The mission is to build bespoke events that drive value to the VeeFriends community and partners through meaningful experiences – both in person and virtually.
“I am so excited to welcome Sivan and MyLinh to lead the expansion of VeeFriends’s events division, pushing our creative and experiential operations to the next level. VeeFriends is an IP company, and we believe that experiencing the brand through events will be an essential part of our DNA.” Gary Vaynerchuk, CEO & Creator of VeeFriends
VeeFriends was born in 2021 and developed around characters that were imagined, drawn, and created by Gary Vaynerchuk. The VeeFriends characters have traits that Gary admires and believes will lead to happiness and success – there is a unique story behind each character developed. VeeFriends’ ambition is to continue to grow the IP behind the brand in its mission to scale each character’s story, characteristics, and attributes.
VeeFriends is building its IP across digital and physical spaces. “I am so excited to welcome Sivan and Mylinh to lead the expansion of VeeFriends’s events division, pushing our creative and experiential operations to the next level,” said Gary Vaynerchuk, CEO & Creator of VeeFriends. “VeeFriends is an IP company, and we believe that experiencing the brand through events will be an essential part of our DNA.” Both Executive Vice Presidents will report to the company President, Andy Krainak.
Sivan Nadler and MyLinh Chau are events, sports, and entertainment industry veterans with nearly 20 years of experience each. Sivan’s experience includes stops at Major League Baseball, ESPN, CAA, IMG, Bleacher Report and Just Women’s Sports. Before joining VeeFriends, MyLinh Chau was the Head of Experiences at SC30 Inc. (SC30), the off-court presence of Golden State Warriors NBA Champion Stephen Curry, focusing on endeavors spanning brand partnerships, media, investments, and philanthropy. Prior to that, she held positions leading tentpole events and entertainment partnerships at Major League Soccer, ESPN, and Under Armour, where she ran global athlete tours.
With this expansion, VeeFriends continues to focus on its long-term mission of value creation for the community and holders of their NFTs. “This reinforces our commitment to creating unique value through VeeFriends events and curated experiences like VeeCon and other token-gated experiences,” said Andy Krainak, President of VeeFriends. “VeeFriends will embark on a plan to expand the events division in the next few months with the hiring of top talent from the event industry that can grow the ethos of the brand.”
ABOUT VEEFRIENDS
VeeFriends is a multimedia and events company built for a global community based on 283 characters drawn and created by Gary Vaynerchuk. VeeFriends characters represent qualities and traits to tell inspirational stories to a community that was brought to life through blockchain and NFT technology—every VeeFriends token holder receives admission to VeeCon 2022, 2023, and 2024 mega-conference. For more information, visit https://veefriends.com/ and follow our social handles @VeeFriends.