Unleashing the Future: Nike and EA SPORTS Redefine Utility and Gaming with NFTs
Get ready for an incredible leap into the future of utility and gaming with NFTs! Today, Nike Virtual Studios and EA SPORTS have announced a groundbreaking partnership that will revolutionize the virtual sports experience worldwide. This collaboration brings together two powerhouses in the sports and entertainment industries, and it’s set to introduce exciting new ways for members of Nike’s digital community, .SWOOSH, and EA SPORTS fans to express their unique style through gameplay.
The partnership between Nike and EA SPORTS aims to create immersive experiences and unlock unparalleled levels of customization within the EA SPORTS ecosystem. In upcoming EA SPORTS titles, both companies plan to make select .SWOOSH virtual creations available, providing members and players with extraordinary opportunities for self-expression and creativity in the realms of sports and style.
Ron Faris, the GM of Nike Virtual Studios, expressed his enthusiasm for the partnership, stating, “Nike and EA SPORTS share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them.” This collaboration will undoubtedly bring incredible new experiences to the .SWOOSH community and the vast EA SPORTS fan base.
“Nike and EA SPORTS share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them,” said Ron Faris, GM of Nike Virtual Studios. “This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base.”
Andrea Hopelain, the SVP of Brand for EA SPORTS & Racing, highlighted the importance of this collaboration, saying, “All of us at EA SPORTS are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sport, and culture.” By working with .SWOOSH, they aim to bring creativity and self-expression to the forefront, allowing fans to connect, compete, and share their love for sports in unprecedented ways.
More details about the integration of the .SWOOSH community with future EA SPORTS experiences will be revealed in the upcoming months. Exciting times lie ahead!
Although .SWOOSH is currently in a closed beta phase to ensure a fair and safe platform, you can register to become a .SWOOSH member at welcome.swoosh.nike. Stay updated by following the dotSwoosh blog on Medium and @dotSWOOSH on Twitter or Instagram. Don’t miss out on this extraordinary journey into the future of utility and gaming with NFTs!
