Meta enables NFTs for Instagram and Facebook

Meta has just launched an update for its app which allows users to share NFTs across both Facebook and Instagram. You can use any wallet that supports ERC721 tokens (like MetaMask, WalletConnect, etc.) to interact with these collectible items.

“As we continue rolling out digital collectibles on Facebook and Instagram, we’ve started giving people the ability to post digital collectibles that they own across both Facebook and Instagram. This will enable people to connect their digital wallets once to either app in order to share their digital collectibles across both…”

Meta has been working on NFTs for quite some time. Here’s a quick recap of what they’ve done so far:

• Connecting a digital wallet. Once connected, creators and collectors will have the ability to choose which NFTs from their wallet they would like to share on Instagram.
• Currently, the ability to post NFTs on both Facebook and Instagram is available only to U.S.-only users. However, the ability for international users to post NFTs to both platforms has been tested since last year.
• Apart from extending its existing features to display NFTs, Facebook has also been developing new ways to showcase these items using Instagram stories and making them Spark AR compatible.

While other social media sites like Twitter and Reddit have focused on NTF-based avatars, Meta wants to reach a broader market by adding features that will allow anyone to post NFTs using any blockchain and wallet. By doing this, Meta hopes to attract both crypto-native and non-crypto-native audiences who want to see NFTs posted on a mainstream social media site. At the same time, these NFT posts will be viewable for everyone else, which means that even if someone doesn’t know anything about cryptocurrencies, they can still get an idea of what NFTs are without having to go through a long explanation.

Artists were already creating NFTs long before Instagram supported them. They made money selling prints and t-shirts, but they didn’t make much money because they couldn’t sell things directly through Instagram. Instagram was getting ready to launch an auction feature, but they weren’t ready yet. That’s why they decided to create a new business around NFTs. They wanted to give people ways to buy and sell things outside of Instagram. They want to create a marketplace where artists can sell their work directly. And they want to do it in VR.

If you want to see digital collectibles in action, you can follow these accounts: @adambombsquad, @bluethegreat, @bossbeautiesnft, @c.syresmith, @cynthiaerivo, @garyvee, @jenstark, @justmaiko, @maliha_z_art, @misshattan, @nopattern, @oseanworld, @paigebueckers, @phiawilson, @swopes and @yungjake.