Mercury Dasha Launches BEYOND THE WINDOW

Mercury Dasha launches BEYOND THE WINDOW, a NFT collection inspired by the fall and Halloween season, exploring the window beyond what is seen, looking out to the unseen.

Mercury Dasha, a London created brand of conceptual fashion, art and design products, has launched its new seasonal collection of fashion-art NFTs, available to purchase now, through its website www.mercurydasha.com 

Focused on storytelling and fashion forward urban aesthetics, the phygital fashion and art brand draws inspiration from themes that bring together science, technology, nature and spirituality, and imagines a future where these all intersect.

The brand launched with its first ‘IRL’ collection, SIGNATURE CODE 001, in 2021, which was inspired by themes of technology and coding, and celebrates our uniqueness, our signature, in a hyper connected world. 

The brand then launched digital only, metaverse fashion, including their collection for DRESSX, ETHER 003, and ‘fashion-art’ NFT collectibles.

MERCURY DASHA fashion-art explores high fashion collections through visual arts, and is intended to complement their future-inspired vision and provide an alternative take on their physical collections.

BEYOND THE WINDOW, the latest NFT collection, ‘remixes’ digital couture pieces from their earlier DARK ARTS NFT collection.

Each piece in the collection shows a high fashion item against a window, where curious and beautiful scenes emerge and take shape. 

The collection is limited edition designed for the fall and Halloween season and is available now through the website, www.mercurydasha.com, on Opensea.

Mercury Dasha is based and manufactures its physical items in London. As the brand goes forward, in tandem with each new collection, Mercury Dasha is committed to exploring sustainability in new and innovative ways – one of which is through offering digital fashion alternatives to its physical collections.

The aim is to allow consumers to enjoy fashion and support the brand journey in a more sustainable way than ever and broaden fashion beyond its traditional meaning. 

We are excited to continue to keep pushing the boundaries of fashion in this exciting new space.

Rita Sheth founded MERCURY DASHA and is the designer and creative director.

She lives and works in London, a city that constantly inspires her creativity, and which is the force behind so much of her work.

She supports the UK and digital fashion community, having the physical ‘slow fashion’ collections produced locally in London, and is proud to be a part of the exciting and creative digital fashion community.