McDonald is lovin’ the Metaverse. Files trademarks.
McDonalds is a company that operates and franchises McDonald’s restaurants around the world. The company was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948 the brothers reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1954 and subsequently purchased the chain from them.
The company filed 10 trademark applications to the US Patent and Trademark Office February 4 covering both McDonald’s and McCafe.
McDonald’s is the world’s largest fast-food chain. It has more than 36,000 locations in over 100 countries and territories.
McDonald’s revenue in 2018 was $22.4 billion, which was an increase of 4.3% from 2017. The company had a net income of $6 billion and employed 375,000 people worldwide in 2018.
The metaverse is a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet.
The US Patent and Trademark Office will likely approve the trademarks, though the review process often takes it eight to nine months, Gerben told Forbes.
Panera Bread filed for a trademark for a “Paneraverse” February 3 which includes NFTs, virtual entertainment services, and a virtual reward program.
Nike has established a Metaverse Studio and has patented plans for virtual assets ranging from avatars to “cryptokicks,” while Gucci, Microsoft, and Crocs are also seeking staff to work on their metaverse offerings.
“I think you’re going to see every brand that you can think of make these filings within the next 12 months,” Gerben told Forbes. “I don’t think anyone wants to be the next Blockbuster and just completely ignore a new technology that’s coming.”
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We agree with this perspective. It’s inevitable that every company will attempt to have some metaverse experience for their customers.
