Mattel Creations Teams Up with VeeFriends to Transform  Rare NFTs into Physical Collectibles 

The Gary Vee UNO drop sold out in less than an hour!

Collaboration Reimagines VeeFriends NFT characters as Collectible UNO® cards with Unique  Foil Inserts  

Mattel Creations is releasing a reimagined UNO deck featuring Gary Vaynerchuk’s VeeFriends NFT signature characters. As one of the first physical products created from a digital NFT brand, the new deck offersUNO fans and NFT collectors the opportunity to own a VeeFriends collectible in the physical form of an UNO deck.

Each VeeFriends x UNO deck will include one special, non-playable foil card to collect — featuring one of 17 of the VeeFriends signature characters including Charming Cheetah, Sweet Swan, Gary Bee, and more. This collaboration marks the first-ever UNO deck that includes randomly inserted foil cards that mirror VeeFriends spectacular NFT token Colors with varying levels of rarity for all 17 VeeFriends characters, with the Gary Bee card being the hardest for collectors to find.

About the collaboration with UNO

• VeeFriends partnered with UNO because it’s one of the most beloved games that everyone has played and everyone has a memorable experience playing UNO.
• The VeeFriends x UNO collab promises consumers a chance to collect a rare UNO game and its first of its kind collaboration for the NFT community and Crypto currency holders.
• The collectable packs are available to all of GaryVee and VeeFriends audiences and will be on sale for $25
• These special VeeFriends x UNO decks will be available for purchase on mattelcreations.com only

EL SEGUNDO, Calif., December 17, 2021 – Mattel, Inc. (NASDAQ: MAT) announced today a  collaboration for the NFT community and crypto currency holders from Mattel Creations and  VeeFriends with a reimagined UNO deck featuring Gary Vaynerchuk’s VeeFriends NFT  signature characters. As one of the first physical products created from a digital NFT brand, the  new deck offers UNO fans and NFT collectors the opportunity to own a VeeFriends collectible in  the physical form of an UNO deck.  

Each VeeFriends x UNO deck will include one special, non-playable foil card to collect —  featuring one of 17 of the VeeFriends signature characters including Charming Cheetah, Sweet  Swan, Gary Bee, and more. This collaboration marks the first-ever UNO deck that includes  randomly inserted foil cards that mirror VeeFriends spectacular NFT token Colors with varying  levels of rarity for all 17 VeeFriends characters, with the Gary Bee card being the hardest for  collectors to find.  

As part of the UNO brand’s entry into the ultra-rare collectible space, the Professional Sports  Authenticator (PSA), the largest trading card grading service, will begin grading UNO Cards  starting with the VeeFriends x UNO collectible.  

“As Mattel continues to pioneer bringing toy brands into the NFT space, we are thrilled to be  working with Gary and his impressive VeeFriends collectibles,” said Richard Dickson, President  and Chief Operating Officer, Mattel. “Gary’s leadership in this digital dialogue, coupled with our  #1 card game in the world UNO, is sure to create a collectible craze as we continue to redefine  the intersection between gaming, digital art and collectability.”  

Each VeeFriends x UNO deck also includes a new special rule card, the Wild Sharing Squirrel  card, which requires the next player to post a selfie of themselves and all the cards in their hand  to social media with the hashtag #veefriendsuno.  

“If you told 9 year old Gary that he was doing a collaboration with UNO, he would jump in the  swimming pool and swim laps for the rest of his life out of excitement,” said Gary Vaynerchuk.  “I’m so incredibly honored to take my VeeFriends intellectual property and team up with one of  the most iconic properties in the world. Not only am I honored, and little me is excited – I’m  mostly excited for all the people who are going to be able to play this game, expand the  VeeFriends universe and enjoy some of the collectibility that comes along with this  collaboration.”  

The new collectible will be available exclusively on Mattel Creations, Mattel’s direct to consumer  platform that features curated items that both celebrate and expand Mattel’s intellectual 

property. This collaboration with Gary Vaynerchuk and VeeFriends continues Mattel Creations’  mission of working with the greatest creatives around the world using Mattel brands as a canvas  for collaboration and expression on the cusp of pop-culture.  

The VeeFriends x UNO deck will be available for $25 pre-sale exclusively at  MattelCreations.com starting December 17th at 9am PST.  

About Mattel  

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s  and family entertainment franchises in the world. We create innovative products and  experiences that inspire, entertain and develop children through play. We engage consumers  through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American  Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties  that we own or license in partnership with global entertainment companies. Our offerings include  film and television content, gaming, music and live events. We operate in 35 locations and our  products are available in more than 150 countries in collaboration with the world’s leading retail  and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner  in empowering children to explore the wonder of childhood and reach their full potential. 

About VeeFriends 

An NFT project that brought to life Gary’s ambitions of building a community around his creative  and business passions using NFT technology and their smart contract capabilities. There are  268 VeeFriends and 10,255 tokens, all of which Gary imagined, created and drew himself. Each  character represents traits and qualities Gary admires and hopes to inspire in others. Every  VeeFriends token is admission to VeeCon 2022, 2023 and 2024. For more information visit  veefriends.com and join the discord channel!  

About Gary Vaynerchuk 

Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX and the CEO  of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture,  relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward  thinkers in business – he acutely recognizes trends and patterns early to help others understand  how these shifts impact markets and consumer behavior. In addition, Gary understands how to  bring brand relevance to the forefront, whether it’s emerging artists, esports, NFT investing, or  digital communications. He is a prolific angel investor with early investments in Facebook,  Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.