Hold on to your tennis rackets because we have some thrilling news to share! W1 Immersive, with its ever-growing community is inviting you to an extraordinary 24-hour collaboration that will leave you breathless with excitement. Mark your calendars for the final weekend of the Wimbledon 2023 Championships, as we celebrate not only this prestigious event but also the remarkable achievements of Britain’s most successful tennis player, Andy Murray.
When and where
Get ready for W1Curates Presents: “The Exposition” — an awe-inspiring fusion of fine art, sport, and data science, brought to you through a groundbreaking collaboration between iconic brands: Andy Murray, Wimbledon, and Refik Anadol Studios. It’s a match made in heaven!
“The Exposition” takes a deep dive into the mesmerizing 18-year Wimbledon career of the legendary Andy Murray, using IBM’s cutting-edge data. Prepare to be astounded as machine learning and complex algorithms transform this treasure trove of data into visually stunning artwork that vividly captures the excitement, the rivalries, and the exhilarating championship victories with bursts of breathtaking color. It’s a sight you won’t want to miss!
“As a tennis fan I was excited to be able to play a part in this historic project. W1 Curates is the perfect public art platform to celebrate this marriage of inconic brands and share a new visual interpretation of high performance sports data and fits in with our mission to bring the digital & physical worlds together” – Mark Dale CEO
But that’s not all, my friends. Hold on to your seats as we bridge the gap between the digital and physical worlds. The lucky owners of this mesmerizing digital artwork will have an exclusive opportunity to purchase a physical print edition, expertly produced by the acclaimed Avant Arte. This collaboration takes us beyond the realm of screens and immerses us in a tangible experience, allowing us to bring the magic of “The Exposition” into our everyday lives.
And the excitement doesn’t stop there! The Open Edition of this groundbreaking project was launched on 7/7, commemorating exactly 10 years since Murray’s first Wimbledon triumph. But brace yourselves, as this innovative project will continue to evolve organically. Through live data collection during this year’s Championships, we will unlock the potential for future collaborations between the incredible trio: Andy Murray, Wimbledon, and the visionary artist, Refik Anadol.
W1Curates Presents
A collaboration between iconic brands, Andy Murray, Wimbledon and Refik Anadol Studios.
“The Exposition” marks the birth of an ambitious project combining fine art, sport, and data science.‘The Exposition’ delves into 18 years of Andy Murray’s Wimbledon… pic.twitter.com/f4bBYMCP7C
— W1 Curates (@W1curates) July 11, 2023
So, what are you waiting for? Join us this Friday, and be a part of this historic and epic event that will push boundaries, challenge expectations, and redefine the way we perceive the beautiful game of tennis. We’ll be waiting to welcome you with open arms as we delve into the extraordinary world of “The Exposition”!
This incredible project is curated and brought to life by the brilliant minds at FAN3, a web3 consultancy that continues to revolutionize the digital landscape.
Get ready to witness the magic unfold, dear friends! This is a once-in-a-lifetime collaboration that will leave you awe-inspired and forever changed. See you there!