Blur and OpenSea Royalty Challenges

Blur has recently emerged as a contender in the NFT marketplace scene, offering a platform that has been gaining popularity among creators and collectors. This new marketplace has been making waves due to its innovative features and community-driven approach. One of the reasons for its success is the fact that Blur has been able to address a key concern that many creators have – earning full royalties on multiple platforms. Unlike Opensea, Blur enables creators to earn full royalties everywhere, and they have even airdropped a new token to welcome creators into their community. In this article, we’ll take a closer look at how Blur is shaking up the NFT marketplace industry and providing an exciting alternative to Opensea.

Blur is working to maximize royalties for these collections by increasing minimum royalties while maintaining price competitiveness. Maintaining price competitiveness is critical to prevent traders from shifting to fully zero royalty marketplaces. To that end, Blur has started enforcing a minimum royalty of 0.5% on collections without filters. The goal is to increase the minimum royalty over time.

Are you a creator looking to earn full royalties on both OpenSea and Blur? Unfortunately, OpenSea’s current royalty policy prevents collections from being able to earn royalties on both platforms simultaneously. But Blur is here to help.

Blur is a marketplace driven by the community, and they want to ensure that creators can earn full royalties everywhere. They have even airdropped $BLUR to Creators in their Season 1 airdrop to welcome them into the community. In this article, we’ll explore the options available to Creators and how Blur can enable full royalty enforcement on both OpenSea and Blur.

Blur Makes Waves with their 4 recommended outputs

You can read their blog here.

• Option 1 is to not block any platforms. New collections without filters are maximally decentralized, but at the same time, they do not have the ability to block zero or optional royalty marketplaces. OpenSea sets royalties to optional on these collections, while Blur enforces a minimum 0.5% royalties (with the seller able to opt-in to higher royalties as well).
• Option 2 is to block Blur. OpenSea does not set optional royalties when collections filter marketplaces on their blocklist, which includes Blur. However, this option disables bidding on Blur, which provides floor support, increased volume, and royalty revenue for creators. Disabling bids does not improve a creator’s ability to earn royalties. It only harms it.
• Option 3 is Blur’s recommended option – to block OpenSea. Creators should be able to earn royalties on all marketplaces that they whitelist, rather than being forced to choose. To encourage this, Blur enforces full royalties on collections that block trading on OpenSea. Creators who implement this option will be eligible to receive Season 2 rewards.
• Option 4 is to not block either platform. Creators that whitelist both OpenSea and Blur should be able to earn royalties on both platforms. Today, OpenSea automatically sets royalties to optional when they detect trading on Blur. Blur would like to encourage OpenSea to stop this policy, so that new collections can earn royalties everywhere.

Blur is working to maximize royalties for collections without filters by increasing minimum royalties while maintaining price competitiveness. They have started enforcing a minimum royalty of 0.5% on collections without filters and plan to increase the minimum royalty over time.

OpenSea’s policy benefits their business by having creators block Blur. However, Blur believes that OpenSea wants to do right by creators too and invites them to collaborate on enabling full royalties on new collections and exploring solutions for all collections, with or without filters.

So, if you’re a creator looking to earn full royalties on both OpenSea and Blur, consider implementing Blur’s recommended option of blocking OpenSea. Not only will you be able to earn royalties on both platforms, but you’ll also be eligible for Season 2 rewards. And if you’re looking to get featured on Blur, reach out to them to be featured on their homepage, Twitter, and Discord for your upcoming launches.