Billboard announces Hot 100 Pass for music and cultural moments
BILLBOARD’S DIGITAL COLLECTIBLE PLATFORM, CHARTSTARS, GOES NEXT LEVEL LAUNCHING THE ‘HOT 100 PASS,’ AN EXCLUSIVE BENEFITS PROGRAM CREATED FOR MEMBERS TO EXPERIENCE UNFORGETTABLE CULTURAL MOMENTS AND BUILD A COMMUNITY OF GLOBAL MUSIC FANS
The newly created pass, available exclusively on Billboard ChartStars, will be a digital collectible that grants users access to events, concert tickets, special collections, a private Discord channel, and more.
NEW YORK, NY, JUNE 13, 2022 – Today, Billboard announced the launch of the ‘Hot 100 Pass,’ an exclusive benefits program for members of the Billboard ChartStars community. This announcement comes just after the recent launch of Billboard ChartStars, Billboard’s music focused digital collectibles project in partnership with Universal Music Group (UMG) powered by Unblocked. Billboard’s launch of ChartStars will bring the best of web3 to music lovers everywhere. The collectibles capture moments that commemorate iconic achievements and milestones on the Billboard Charts and feature a range of officially licensed artwork, including music videos, album photography and more.
The new ‘Hot 100 Pass’ is a premium digital collectible that gives holders exclusive access to benefits, that can include things like rewards and tickets to concerts and Billboard events, branded merchandise, access to special collections, and an invitation to join a private members-only Discord channel.
“You’re not number one until you’re no. 1 on Billboard,” said Dana Droppo, Chief Brand Officer, Billboard. “As the official scoreboard of the music industry, the Hot 100 represents the songs the world’s most elite artists have released at any given moment. This pass gives music fans a chance to become a member of our community, and to celebrate the biggest moments in music alongside the artists they love.”
Billboard has tapped UNBLOCKED as its NFT technology partner for Billboard ChartStars. Users can sign up with just an email address and a credit card. The platform is built on a leading eco-friendly Flow blockchain where minting NFT takes less energy than an Instagram post. The passes are available starting today at 3p ET and are offered at varying quantities, price points, and tier levels as follows: 199 Gold tier at $49, 9 Platinum at $399, 3 Diamond at $1999. Passes may be found at https://billboardchartstars.com/store.
As Billboard’s launch partner, Universal Music Group, the world leader in music-based entertainment, will continue to work across its global roster of iconic artists and labels to celebrate Billboard chart achievements of all kinds. If you want to learn more about Billboard ChartStars, you can register now to reserve your username and be in-the-know about future releases.
Diamond Pass Hot 100
Platinum Pass Hot 100
About Billboard
Billboard is a global music media brand, with a renowned authority among artists, fans, and the industry at large. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues, trends, and the industry’s definitive charts, encompassing the most complete and well-respected database of charts across all music genres. Billboard also produces elite conferences and events which regularly convene influential industry stakeholders and consumers around important conversations.
About Unblocked
Unblocked is transforming the future of music and entertainment with bespoke NFT experiences. By linking brands and artists with their biggest fans and supporters, Unblocked is able to build new connections both online and in the real world. As part of the Flow blockchain, Unblocked is also committed to maintaining a sustainable and environmentally friendly ecosystem in Web3. With steadily growing interest in digital spaces, Unblocked seeks to create long-term value for brands of all sizes by encouraging community development and utilizing the power of NFTs.
