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adidas Originals x FEWOCiOUS: Where Art and Innovation Intersect

adidas Originals, known for its pioneering spirit and dedication to creativity, is entering a groundbreaking collaboration with the visionary artist FEWOCiOUS. This partnership marks an exciting chapter in adidas Originals’ journey of artistic exploration, cultural celebration, and Web3 innovation. The collaboration weaves together the Trefoil’s ethos of innovation with the distinctive creative style of FEWOCiOUS, promising a dynamic mix of physical and digital products.

FEWOCiOUS, or Victor Langlois, has emerged as a leading figure in the ever-growing Web3 art community. He captivates audiences with his playful style, bold aesthetics, and deeply personal narrative, recounting his experiences as a transgender youth. FEWOCiOUS first officially collaborated with adidas /// Studio during an installation at Art Basel Miami in December 2022. However, his relationship with the brand stretches back to when he was 16, using adidas’ silhouettes as his artistic canvas.

 

The partnership kicks off with the launch of a limited-edition, product-linked Trefoil Flower Mint Pass. Set for release on June 22, the Mint Pass unlocks an exclusive opportunity for NFT holders to claim the complimentary artist-designed adidas Originals Campus 00’s sneaker. The iconic adidas silhouette undergoes a transformative ‘linework’ design in black and white, set off by vibrant, cloud-patterned blue and white laces that echo FEWOCiOUS’s signature style.

“Working with adidas is a real dream come true. I can’t believe I was paintin’ adidas shoes in my bedroom by myself four years ago and now I get to officially collaborate with them! This is one of the longest projects I’ve ever worked on and keeping things a secret is so hard I just want to scream it from the rooftops! I really believe in the future of fashion and footwear and the intersection of digital and physical, and I’m so excited for these to see the world and for everyone to be part of that journey with me.” – Fewocious

This launch signifies an innovative leap for adidas as well. It’s the first time the brand has issued a token-gated, NFC-tagged sneaker linked to a limited-edition NFT. Holders of the FEWOCiOUS x FewoWorld: Paint NFTs and the ALTS by adidas ‘Decos’ and ‘Soles’ [ALT]er Ego NFTs will receive exclusive benefits, including discounted pricing and early access via OpenSea on June 22. Furthermore, a variety of NFT holders from the wider ecosystem will also have early access, ensuring inclusivity before the public sale later the same day.

By providing the exclusive opportunity to claim the physical Campus 00’s sneaker with the purchase of the adidas Originals x FEWOCiOUS Trefoil Flower Mint Pass, this collaboration is not only pushing the boundaries of creativity and innovation for the Web3 community but also inspiring broader integration of technology and artistry in the fashion landscape. Join us on this incredible journey, where art and innovation create the extraordinary.

Fewo x adidas timeline

Phase 1: Pre Sale

June 22 – Allow List Tier 1

June 22 – Allow List Tier 2

June 22 – Allow List Tier 3

Phase 2: Public Sale

Perks for Trefoil Flower Mint Pass Holders

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