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Adidas Launching NFT to blend Physical and Digital World

Adidas Launching NFT to blend Physical and Digital World

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Adidas made waves earlier this month with their purchase of a bored ape and partnership with Punks Comics and more.  Right on the heels of the Nike acquisition of RTFKT, Adidas is launching their first NFT collection that will provide both digital and physicals perks to their collectors.

The collection will sell for .2 ETH starting this friday (December 17th) on the Adidas Website and likely through their CONFIRMED app on iOS and Android devices.

According to Verge, the colelctors will get access to products and experiences.  The physical pieces will include a hoodie / tracksuit that contain ETH addresses as well as an orange beanie.  Additionally, it’s assume there will be some digital / metaverse component that will follow shortly after that.

The back and forth between Nike and Adidas will continue into 2022 as both brands attempt to claim metaverse superiority.  Our only question is.. wen yeezy nfts?

Details to follow

 

 

 

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The information provided in this article is for informational and educational purposes only and should not be construed as financial or investment advice. NFTCulture and its contributors are not financial advisors, and the views expressed herein are those of the author(s) and do not necessarily reflect the official policy or position of NFTCulture. Always do your own research and consult with a qualified financial advisor before making any investment decisions. Investing in NFTs, cryptocurrencies, or any other financial asset involves risk; you should only invest money that you can afford to lose.

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Natalee

I write about NFTs as an intern and am helping build the world of ethercove.xyz check it out.

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