Pace Verso x PROOF
Multidisciplinary Artist Mika Tajima to Release Debut Standalone Web3 Project as Part of Collaboration Between Pace Verso and PROOF
Pace Verso, the web3 hub of Pace Gallery, is excited to announce its first-ever solo NFT project in collaboration with PROOF, a leading NFT art collecting community. The project is by multidisciplinary artist Mika Tajima and is titled Archive of Feelings (January 1, 2023, United States of America). This new NFT project brings Tajima’s Human Synth series into the world of web3.
The Human Synth series comprises large-scale installations that use a custom sentiment analysis algorithm to process text-based social media data and forecast collective emotions. Archive of Feelings (January 1, 2023, United States of America) takes the sentiment analysis algorithm used in Tajima’s video animation installations and encapsulates the fluctuating mood of the United States throughout the day of January 1, 2023, as animated digital smoke morphing in shape, color, and density. Each of the 1,152 unique NFTs visualizes the averaged emotional data as portraits of the first day of the new year, divided across 12 US regions, encompassing the mood of the entire country. The project is set to be released in spring 2023.
As part of the project, PROOF will make a donation to a soon-to-be-announced institution to realize the next Human Synth, titled Human Synth (United States of America), which will manifest a living portrait of the country during the presidential election season and will be produced in fall 2024.
“Pace Verso is dedicated to supporting innovative, boundary-pushing web3 projects by Pace Gallery artists as well as leading artists who have emerged from the web3 space. PROOF has continually demonstrated the same dedication to artists, sharing their work with the PROOF community and beyond, which makes them a natural fit for collaboration.” – Ariel Hudes, Head of Pace Verso
Holders of Archive of Feelings NFTs will have access to exclusive in-person events with Pace Gallery and private tours hosted by PROOF and Pace Verso. Collectors will also receive access to PROOF’s token-gated Discord server, a collector profile on PROOF.XYZ, and access to future PROOF allowlists. Collectors will be able to acquire Archive of Feelings artworks on the PROOF.XYZ platform.
A launch event for the project will be held in March at Pace Gallery in Los Angeles, and holders of Archive of Feelings NFTs will be eligible for invitations to the event.
“At PROOF, we are excited about the future growth and opportunities for artists and creators in the space. Our partnership with Pace Verso marks a new chapter for ongoing collaboration and innovation, working with traditional art galleries, institutions, and artists, supporting their visions, and providing a platform to reach new audiences who share our values.” – Eli Scheinman, Head of Art at PROOF
Pace Verso, launched in 2021, works closely with artists within and beyond the gallery’s program to incubate, develop, and realize their web3 projects, operating an NFT platform on the Ethereum blockchain. PROOF is a leading NFT community behind PROOF Collective, Moonbirds, Oddities, and Grails, aiming to connect artists, creatives, and collectors while building breakthrough technology to encourage and maximize collaboration across the Web3 ecosystem.