Roksanda launches Fashion NFT

Natalee

3 years ago

For February Fashion Week, RTW label Roksanda has partnered with Clearpay, LFW’s Principal Sponsor, to bring digitisation, accessibility and innovation to fashion lovers everywhere. Together, the duo has exclusively created the demi couture finale look from Roksanda’s forthcoming show in the form of an NFT. The idea originated from Clearpay, who worked collaboratively with Roksanda and the Institute of Digital Fashion to bring the project to life as a first foray for both Clearpay and Roksanda to enter the metaverse.

The NFT is the first of its kind to give consumers access to haute fashion via Web 3.0 (purchased on roksanda.com exclusively through Clearpay).

The physical demi couture finale look will debut on the runway in Roksanda’s LFW showcase taking place on Monday 21st February, with the digital version giving consumers tangible access to high-end fashion that they previously wouldn’t have been able to. An AR function will also be available where consumers will have the opportunity to virtually ‘try on’ the NFT.

The NFT is available in three limited edition products, listed below

Product 1 at £25 – 3D garment render, 2D collectible (static)
Product 2 at £250 – 3D garment animation render + 3D object showcase
Product 3 at £5000 – 3D garment animation render + 3D object showcase + Clo3d working file 10 (the software used to create the digital version of the dress)

A big part of our commitment to London Fashion Week is ensuring that fashion is accessible to consumers, and by partnering with Roksanda and the Institute of Digital Fashion this season, we’re able to do that in quite an exciting way. Collectively we’ve transformed their FW22 demi couture look into an NFT, giving consumers unparalleled access to high end fashion that simply wasn’t available to them before. We’re proud to be able to help democratise fashion, and enable consumers to buy, interact, and engage with ROKSANDA’s artistry in such an innovative way. It’s exciting to see this all come to life at such an important moment in the British fashion calendar. –Nick Molnar, Co-Founder and CEO of Clearpay

About Roksanda

Originally from Serbia, Roksanda studied Architecture and Applied Arts at the University of Belgrade before moving to London where she graduated with an MA in Womenswear from Central Saint Martins.

In over a decade since founding her label, Roksanda has evolved an unmistakable woman-centred design aesthetic. As a woman consciously designing for women, she started ROKSANDA with a view of creating a platform to celebrate the equality of women whilst seeking to challenge the perceptions of traditional beauty through a blend of opposites. Roksanda creates pieces that reveal a woman’s personality while providing a sense of shelter and refuge through their unique design.

Today, stand out colour blocking, architectural shapes, modern, distinctive cuts, innovative use of fabrics and a dedicated focus on craftsmanship define ROKSANDA’s signature ready-to-wear and accessories. Reoccurring themes seen through her bold use of colour and love of oversized, sculptural sleeves take inspiration from her experiences of growing up in Serbia, whilst expressive and dynamic prints are informed by modern and contemporary art influences.

A prolific member of the contemporary art community, Roksanda’s participation in the art world has led to landmark collaborations with organisations such as the Josef and Anni Albers Foundation, Studio Voltaire and artists Eva Rothschild and Ella Kruglayanskaya. Championing a multidisciplinary approach to her work, Roksanda merges the boundaries between the differing creative disciplines of art, dance and fashion, which can be seen in her collaborations with Rana Begum, Troika, Caroline Denervaud, Frances Kere to name a few.

Roksanda’s designs have also featured as part of exhibitions at The Victoria & Albert Museum, Design Museum and her stand-alone exhibition, “The Poetry of Colour” in Belgrade, which supported the “Schools of Life” children’s charity – another cause close to her heart.

Roksanda has received multiple awards and nominations for her work including the award for Red Carpet Designer of the Year at the Fashion Awards, Designer of The Year at The Elle Style Awards and Businesswoman of the Year at Harper’s Bazaar UK’s Women of the Year Awards. She is listed in the Business of Fashion 500, a global index of the most important people shaping the fashion industry