Asprey and Bugatti have teamed up to create a limited-edition collection of precious objet eggs called the Asprey Bugatti Egg Collection. The Royale Edition is the latest addition to this collection, and it features timeless creations of the Bugatti family with Asprey’s heritage and craftsmanship.
The egg was a beloved shape for Carlo Bugatti, Ettore Bugatti’s father, who once said, “The purest perfect shape of nature is the egg.” These words inspired the partnership between Bugatti and Asprey that began in early 2022, allowing the luxury brands to work in both the physical and digital realm.
The Asprey Bugatti Egg Collection will be produced both as physical objets and NFT generative artwork. It will be the first-ever collection by two luxury brands to use a state-of-the-art technique of inscribing digital content on the Bitcoin blockchain, ensuring the artwork will last indefinitely.
The Royale Edition of the Asprey Bugatti Egg Collection echoes not only Carlo’s musings, but also Bugatti’s distinctive horseshoe grille, which was designed by Ettore in honor of his father’s love of flowing curved shapes, like the egg.
The eggshell of the Royale Edition is made from carbon fiber and intricately crafted into the perfect egg shape during a long and complex process completely free from disproportion or imperfection. It’s encased within a sterling silver diamond weave lattice, gently angled downwards to a curved base portraying movement and echoing Asprey’s heritage in jewelry as well as the ornate furniture designs of Carlo Bugatti and the art nouveau, an era significant to both brands.
The surface of the egg itself displays a “Dancing Elephant” motif, recreated in perfect detail from one of Rembrandt Bugatti’s original sculptures. The sculpture was then recreated in minute detail by Asprey’s expert silversmiths.
The intricate lattice and carbon fiber shell open with a complex hinged Asprey diamond door to reveal a scene of the Chateau Saint Jean – the iconic home of Bugatti in Molsheim – in front of which is a sterling silver stylized Bugatti Type 41 Royale Esders, removable should the owner wish.
“We are proud to present the Asprey Bugatti Egg Collection, not only does this push the boundaries on a production level, but the generative art – coded by our strategic partner and Bitcoin experts Metagood – using the equation of the egg shape of the actual sculpture as an NFT in Bitcoin is a new form of expression and art itself. The NFT and the sculpture are linked by this equation.” – Ali Walker, Artist and Chief Creative Officer at Asprey Studio
The collection will coincide with the opening of Asprey Studio Gallery in Mayfair in April 2023. To order or inquire, please visit www.aspreybugatti.com.
The Asprey Bugatti Egg Collection is a wonderful homage to the history of Bugatti and the creations of Ettore. The partnership between Asprey and Bugatti has resulted in an exquisite and timeless collection that is sure to delight collectors and enthusiasts alike.