Ubisoft Brings Assassin’s Creed NFTs to Web3: The Perfect Blend of Physical and Digital Collectibles

Assassin’s Creed fans will soon have the opportunity to own limited edition NFTs based on the popular game, thanks to a collaboration between video game giant Ubisoft and Reality Labs. The NFT collection will be hosted on the Polygon blockchain, marking Ubisoft’s foray into the Web3 space. Let’s delve into the details of the highly anticipated Assassin’s Creed NFTs.

The Assassin’s Creed NFT Experience

Starting today, collectors can acquire “Assassin’s Creed Smart Collectibles,” physical items featuring game characters enclosed in transparent cubes. However, these collectibles offer more than meets the eye. They possess “digital souls” and are accompanied by matching NFTs.

Using the cutting-edge technology developed by Reality Labs, owners of the NFTs can customize their collectibles by choosing weapons, outfits, and stances. Once they have perfected their desired aesthetic, they can order a 3D-printed version of their NFTs, beautifully showcased within a clear cube.

What Sets Assassin’s Creed NFTs Apart: The cubes housing the NFTs will also incorporate NFC chips, enabling owners to tap their smartphones on the cube and witness a digital version of their character through a companion app. This immersive experience offers additional features and utilities related to the Assassin’s Creed universe.

Furthermore, the NFTs will feature varying rarity levels, granting holders of higher-tier NFTs a broader range of customization options. Additionally, lucky minters of rare NFTs will have the opportunity to sell their Assassin’s Creed NFTs on secondary markets like OpenSea.

2/ . . . IRL Smart Collectibles™ are unique collectibles consisting of physical and digital components. The physical component is a 3D-printed cube, authenticated by Authentic Vision and NFC tags, which is tied to the same address as the digital collectible.

— Assassin's Creed Smart Collectibles (@ACSmartCollect) May 11, 2023

Ubisoft’s Web3 Journey

Ubisoft’s venture into Web3 with Assassin’s Creed NFTs is part of a larger trend where brands leverage NFT technology to engage with consumers in innovative ways. The game publisher has previously explored the NFT realm, introducing in-game NFT items for Tom Clancy’s Ghost Recon Breakpoint and launching the NFT-powered soccer game spinoff, One Shot League.

With its track record of smash hits and groundbreaking gameplay, Ubisoft’s adoption of NFT technology positions the company as a prominent player in the gaming industry’s transition to Web3 and beyond.

Ubisoft’s partnership with Reality Labs brings forth an exciting fusion of physical and digital collectibles through the Assassin’s Creed NFTs. Fans can now own unique NFTs that unlock a world of customization options and digital experiences. As the gaming industry embraces Web3, Ubisoft’s integration of NFTs showcases its commitment to innovation and its determination to remain at the forefront of gaming for years to come.

Game Studios Still Cautious

Additionally, it’s worth noting that while Ubisoft is embracing NFTs, many game studios remain cautious about the potential backlash and repercussions associated with this emerging technology. The concept of transferring ownership of in-game assets to users and disrupting the traditional closed system model raises concerns within the gaming community. However, despite these reservations, other major players in the industry, such as Square Enix, are also actively exploring the integration of NFTs into their games. As the landscape continues to evolve, it will be interesting to see how different studios navigate the delicate balance between leveraging NFTs for innovation and addressing the concerns of their player base.