Lamborghini and VEVE Collaborate on NFTs
The world of non-fungible tokens (NFTs) is set to receive an iconic addition with the latest collaboration between VeVe, the largest digital collectibles platform, and luxury super sports car brand Automobili Lamborghini. Starting from Sunday, February 19, the Lamborghini Huracán STO will be available for purchase exclusively on VeVe. This first drop will feature four first edition collectibles, ranging from Uncommon to Secret Rare.
The Lamborghini Huracán STO is a road-homologated super sports car, inspired by the racing heritage of Lamborghini Squadra Corse’s one-make race series with Huracán Super Trofeo EVO. It will be released as a digital collectible for collectors through VeVe, showcasing the iconic legacy of Lamborghini in the digital realm.
“Lamborghini has always been on the forefront of luxury and innovation when it comes to super sports cars, establishing an iconic legacy that is second to none,” said David Yu, Co-Founder of VeVe. “VeVe is thrilled to collaborate with Automobili Lamborghini to expand their innovative ways into the digital realm and bring back one of the most iconic supercars of all-time, the Huracán.”
Through the VeVe platform, fans can showcase their digital collections in the app’s virtual showrooms as epic 3D dioramas. They can also virtually visit, comment on, and like showrooms from other collectors. Additionally, VeVe offers an augmented reality (AR) photo mode that allows collectors to interact with every digital collectible in 3D, as well as share their collectibles through VeVe’s in-app social feed or on external social platforms.
The first group of Lamborghini Huracán VeVe digital collectible colorways include:
- Bianco Asopo/Blu Le Mans
- Grigio Titans/Giallo Belenus
- Rosso Epona/Grigio Adamas
- Verde Citrea/Arancio DAC
Moreover, VeVe uses gasless transactions providing a 99.9% reduction in environmental footprint, and in March 2021, VeVe committed to 100% carbon neutral NFTs. VeVe is available on both iOS and Android.
Automobili Lamborghini is a global company producing some of the most desirable super sports cars in the world, with models that have unique forms and designs ahead of their time. Lamborghini is today aiming for an increasingly sustainable future, through the hybridization of the entire range by 2024 up to the introduction of a fourth model full electric, while still fully respecting the values and DNA of the brand.
